When your SO pops the question, you probably can’t wait to shout it from the rooftops… and it turns out that most brides are doing just that, sort of, within 24 hours of getting engaged.
Results from The Knot Social Media Survey 2016 show that brides are using social media more than ever to announce their engagement, share their wedding planning journey, discover new ideas and inspiration, connect with wedding vendors and post their honeymoon experiences after the big day.
Once they’ve said yes, 62% of brides-to-be reported increasing their social media use with 7 out of 10 saying they use social media more than anything else for their wedding planning. The top three social networks for this are Pinterest (89%), Instagram (38%) and Facebook (38%).
Once they’ve told their family and friends that they’re getting married, many couples focus on creating a personalised wedding hashtag to share photos leading up to and throughout the wedding day. Personalised hashtags are being used by 66% of couples surveyed. Four out of five of the couples said they preferred to create a hashtag by thinking of it themselves or by having a close family member or friend suggest one, while automated hashtag generators were preferred by 10% of couples.
Some couples opt to use their personalised wedding hashtags throughout the whole wedding planning journey, with 82% creating it within the first six months of their engagement – and 5% admitted to creating their hashtag before getting engaged!
To ensure their hashtag is uniquely theirs, 64% of couples have searched social media to make sure nobody else has used it before.
Spreading word of the wedding hashtag, 46% of couples included it on their personal wedding websute, 25% printed it on reception tent cards, 22% printed it on wedding programs, 18% included it on save-the-date-cards and 10% put it on their formal wedding invites. Another 26% of brides asked their wedding vendors to use the hashtag when posting images from their wedding online.
Finding wedding professionals
Couples reported that they are discovering the wedding professionals they use for their big day via social media. Of those who used Instagram for wedding planning and inspiration (46%), one in four (26%) reported hiring a wedding vendor they found on Instagram. Almost 8 in 10 (78%) of brides said they implemented an iadea at their wedding that they found on social media but hadn’t seen anywhere else.
Many couples leave posting to social media to guests on the wedding day. Three out of four couples (74%) said they wanted to be disconnected from social media on their wedding day. Nine out of 10 (90%) wedding guests ages 18-24 and 61% of guests ages 35-50 posted about their friend or family member’s wedding on social media.
While most couples don’t use social media on their wedding day, 27% admitted they posted at some point during the day and 30% request a few professional photos from their photographer to share the day of.
Once the wedding day is over, 70% of brides admit to sharing information about their wedding day on social media. And once the couple is on their honeymoon, 70% post throughout their travels.