A Perth bridal boutique is giving away wedding dresses this morning to women who are facing financial difficulties in purchasing a dress.
The store – Bridal by Aubrey Rose in Mount Hawthorn – has 35 gowns worth about $55,000 to give away as well as eight pairs of crystal shoes donated by Crystal Shoe Couture.
Most of the dresses on offer have a recommended retail price of around $3,000.
Brides are being asked to queue out the front for a 9:30am (WA time) store opening.
According to the store’s Facebook page, brides will be allowed in two at a time and have ten minutes to choose a free gown from the sample range (not current stock).
This will continue until all the free gowns are taken.
As the dresses are sample stock it means they have been tried on by brides-to-be in the store, but have never been worn to a wedding. They range in size from 6 to 24.
Store owner Karen McConnell told the West Australian the giveaway isn’t a publicity stunt and she has a genuine desire to give back to the community.
“A bride bought a gown off us three and a half years ago, and she came in recently and said: I’d like to donate my gown and veil to a bride in need,” Mrs McConnell told the paper.
“I thought it was gorgeous, and I thought we should be doing that as a store too.”
The dresses are sample gowns, which means they have been tried on by brides in-store, but have never been worn at a wedding. They come in sizes ranging from 6 to 24.
“There are a lot of people out there doing it tough. I wish I had 1000 dresses to give away.”