Finding a stunning designer dress in a plus-size is something that brides-to-be have been grappling with forever.
The good news is that there is now more choice on offer with international bridal house Essense Designs expanding its size offerings through two of its biggest labels – Stella York and Essense of Australia.
In a statement, Essense Designs said it had undertaken years of extensive research and focus groups and found that plus-sized brides weren’t experiencing the same “dream” dress-shopping experience other brides recieved.
While the fashion industry in general had made great strides catering to women of all sizes, the bridal industry has lagged far behind with many bridal shops only stocking sample dresses in sizes 6, 8 and 10.
And when they do carry a small slection of plus-sized gowns, they are often in less fashionable styles and the plus-sized bride will leave the salon feeling defeated.
Essense Designs wants to change that up and believes that every bride, no matter if she’s a size 2 or size 32 – can enjoy her wedding planning process and feel beautiful on her big day.
The EveryBody/EveryBride collection puts plus-size samples in Essense’s partner stores, giving all brides the opportunity to try on wedding dresses and envision what they’ll look like on their wedding day.
With more than 180 different styles available in up to size 34/36, brides of all body types will find something flattering and fashion-forward, from bohemian A-line styles to sexy fit-and-flare gowns. These on-trend dresses aren’t from a separate plus-size-only collection—they are the same styles and silhouettes brides see pinned online from top-name designers Essense of Australia and Stella York.
“Shopping for a wedding dress is a once-in-a-lifetime experience,” said Martine Harris, Chief Creative Officer of Essense Designs. ‘
“And finding ‘the one’ should be a special, memorable moment, shared with the bride’s closest family and friends. We want her to feel confident and gorgeous when she stands in front of the mirror in a properly fit Essense or Stella York gown. Regardless of her shape or size, every girl should experience the pure joy of finding her dream dress.”
Here are some of our faves from the collections:
Essense of Australia: