Brides are sharing pics of themselves dressed in Maggie Sottero wedding gowns on social media to help celebrate the iconic label’s 20th anniversary.

The label was established in Sydney in 1997 by Lesley Margaret “Maggie” Webster  who assumed the alias of Maggie Sottero in honour of her great grandmother.

Today the brand is available in more than 70 countries around the world with design studios in Sydney and Salt Lake City in Utah, USA.

Lead designer, Kelly Midgley, who is Lesley’s daughter said: “In 1997, Maggie Sottero offered a product unlike anything on the market: elegant and affordable gowns with a couture edge.”

“Today, in an era of ever-increasing wedding costs, Maggie Sottero Designs upholds its commitment to innovative bridalwear at attainable price points. From initial concept to final touches, each gown embodies the pursuit of perfection.”

Millions of brides have chosen a Maggie Sottero wedding gown over the last 20 years – and to commemorate this a social media campaign has been launched inviting brides to share images from their weddings using the hashtag #MaggieBridesForever. Brides who have worn a Maggie Sottero, Sottero and Midgley, or Rebecca Ingram gown are invited to participate in the campaign.

Here are some of the amazing gowns that have been shared by real brides so far:

I just realized I never shared any of my bridal photos captured by the ultra talented @tracyenoch. So, in honor of the #emeraldanniversary of @maggiesotterodesigns, I would like to share some of my favorites! #maggiesottero #realbrides #Melaniebride #weddingdress #Maggiebrides #Maggiebridesforever @bridesofnorthtx @brides #wcw #photovisionprints #fuji400h #veil #dallas #bridals #beautifulday #123readyjones #2016wedding #yearandahalfmarried @jonesy2357 Photography: @tracyenoch Dress: @maggiesotterodesigns @penceandpanache Florals: @queryevents Hair: @amandalorann Makeup: @jaclynpaigew Ring: @zalesjewelers Veil: @blancaveils @etsy Earrings: @katespadeny @bananarepublic Shoes: @menbur Halti Boots: @cavenders #october2015 #thisposttookforever

A post shared by Jacqueline Nguyen Jones (@jacquenguyenjones) on

Congrats to our bride Aubrey!! We love seeing pictures! #maggiebridesforever

A post shared by J'aime Bridal (@jaimebridal) on

Maggie Sottero Designs’ twentieth anniversary gown collections will be unveiled on runways in Las Vegas, Chicago, New York, and England in September, and on the website in October.

A video featuring Lesley and Kelly talking about the label’s history has also been released.


Top image: Instagram/Sarah Smiley