Jewellery shopping can be confusing, especially if you’ve heard conflicting information from family, friends and the internet.

Award-winning jeweller, Matthew Ely, has shared with us some of the most common myths of wedding jewellery shopping. He’s been in the bizz for over 15 years and has heard his fair share of myths.


These are the top that Matthew hears regularly and is eager to dispel:

1. 9ct gold is harder than 18ct gold

Assortment of Matthew’s Men’s Wedding Bands

“Hardness is based around an indentation test, that is, how hard the metal can indent. In this case, 9ct gold is 10 points softer than 18ct gold”, Matthew explains.

“Historically, some jewellers had difficulty selling 18ct gold pieces due to their price points so they would say that 9ct gold is harder to give it an extra perk”.

Interestingly, 18ct gold is more malleable than 9ct gold – however this is a different property. Malleability does not equate to hardness.

2. White gold is naturally white

Oval Cut Diamond Engagement Ring

Many don’t realise that white gold is rhodium plated to give it its bright and white aesthetic; it is not naturally this colour.

Some also have reservations about opting for white gold; however when it comes to white gold it’s really about imitating one of the most precious metals – platinum.

As one of the members of the platinum family, Rhodium is one of the best options if you like the look of Platinum pieces but aren’t in a position to make the substantial investment that owning a Platinum piece requires.

3. Synthetic diamonds are better for the planet than natural diamonds

Matthew Ely’s Diamond Engagement Rings

Synthetic diamonds are becoming an increasingly popular choice for luxury jewellery buyers.

“There are companies in the US where 90% of the diamonds sold are synthetic”, Matthew Ely reveals.

“When a real diamond and synthetic diamond are placed side by side, it’s almost impossible to tell them apart – so people are opting for synthetic diamonds as a way of paying less for a larger diamond”.

There are also those that declare that synthetic diamonds are better for the planet as they are constructed in a laboratory and therefore do not require any mining.

Matthew Ely rejects these claims, highlighting that “although synthetic diamonds don’t require any mining, they do require extensive amounts of energy to create a single piece, whereas as a real diamond is created deep within the earth by natural processes”.