Cult Australian bridal label, Grace Loves Lace, is set to open a Melbourne showroom in October.

The Gold Coast based brand was founded in 2010 and gained international following when one of its dresses was the most pinned on Pinterest. Brides all over the world have been seen wearing it, and GLL dresses have even been known to pop up on the red carpet.

Until recently, Aussie brides wanting to try on a Grace Loves Lace dress needed to visit the Gold Coast showroom. A second Australian showroom opened in Perth in August this year.

There are also showrooms in New York, Los Angeles, Dallas, San Diego and London.

The iconic gowns and accessories are sold exclusively through Grace Loves Lace’s online store or its official showrooms.

The Melbourne showroom will be located at 232 Bank Street in South Melbourne. Bookings are essential and can be made at